The logo is the heart and the most important distinguishing feature of the brand.
It is a visual representation of the company and its services.
As a word and picture trademark it is the central visual design element of the G DATA look. It always appears in a prominent position and retains absolute autonomy in every application to ensure high, worldwide recognition.
To ensure a position of significance for the logo, care should be taken not to use more than one logo in a design area (or graphic). This applies, among other things, to advertising and communication media, advertisements, trade fair stands. The basic version of the logo, which is designed in 3D look, is the central component for all variants of the logo. A clearly defined, protected area (minimum distance) of 1.5X around the logo creates a striking effect and gives it visual impact, space and strength. No other design element may be placed in this protected area.
Strong brands show competence in the ability to emphatically convey their own demands. The more accurate and eye-catching, the better. The most memorable messages in this respect are those that emphasise a central concept. For this reason we have created an add-on area to the right of the logo. Here we communicate general requirements, set the names of company branches or marketing messages. The logo and the add-on composition are intended for use in representative or advertising contexts. This includes all media aimed at customers (B2C or B2B). These are advertising formats such as display ads, brochures, packaging, web banners, the website, etc. The add-on is not a necessary part of the logo.
Different colour versions for the representation of our logo.
- • Changing the color
- • Overprinting or concealing parts of the logo
- • Adding Special Effects
- • Rotations
- • Use of old versions
- • Adjustment of proportions
- • Use of other brands and logos to represent G DATA
The open source font "Source Sans Pro" is our corporate font. It is freely available and does not require licensing or payment of license fees. If you produce materials related to the G DATA brand, you are welcome to use our corporate typeface. Make sure you get the font only from us, as we always provide an internally tested version with all glyphs.
Source Sans Pro" from other sources can serve as a fallback solution. For example, for a quick presentation when the font is not installed on a system. Other fallback solutions can be "Arial" or any other modern grotesque typeface (Helvetica, etc.).
Colours support brand recognition. Please use this colour palette whenever you create materials with reference to G DATA.
Right of use: You may use these pictures for editorial publications and presentations in the context of G DATA. A reference to the source "G DATA Software AG" must be made in the immediate vicinity of the image.
Right of editing: The content of the pictures may not be changed. Adjustments to the format are only permitted if the core message of the image remains unaffected.